Alan Draper

What is a main topic of conversation among marketers, public relations practitioners and communications professionals today? It’s content, content and…

When considering a Software-as-a-Service (SaaS) solution versus a traditional on-premise software application, one needs to keep in mind several factors…

In sales, you repeat a formula and that formula is comprised of many facets. These facets include a number of…

Organic search and paid search are both great options for pushing traffic to your site to acquire leads. But which…

I’ve seen inside sales described using many analogies. But my favorite analogy by far is the comparison to the popular…

Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention,…

As the mobile revolution picks up speed, both big companies and small businesses are feeling the need to "go mobile."…

It has often been said that exponential growth is the greatest force in the known universe.  Understanding and applying this…

https://www.youtube.com/watch?v=xauv66jrujI

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They…

Can you imagine video chatting with customer service?  Video chat is one of the fastest growing channel of communication. The…

When Twitter launched in March 2006, even its creators were unsure of its purpose. Some referred to it as a…

C.S. Lewis is famous for wearing quite a few hats in his time: novelist, teacher, critic, and apologist – to…

Prialto Post isn’t the only place you’ll read about the virtues of delegation. Everyone from Richard Branson to Tim Ferriss…

One thing many businesses have finally seemed to figure out is that their customers are much smarter than they think.…