Alan Draper

Anyone who’s spent part of their lives living and working in a small town will tell you it’s often something…

The press release has been a mainstay of public relations since its inception decades ago. And while it may seem…

Birthdays rule. You get cake, balloons, presents, and…. free cinnamon sticks– or rather,  emails about birthday freebies or promotions from…

What's the next step? How do we put everything we've heard and learned to good use? This is the final…

Nielsen: Tops of 2013 Seems like Instagram had grown so much, it is about to surpass Twitter in the number…

Sharing information about your business in a way that viewers find valuable — useful and relevant to their needs —…

The Internet of Things is more than just Glasses, smartphones and smartwatches. It’s more than just smart cars and cities…

For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media,…

Have you ever felt that your online activities were opening you up for social media risks? Has someone stalked you…

Women who are heavy consumers of diet drinks might be more likely to experience heart attacks, dangerous blood clots and…

The doctor I interviewed for a recent appeal was great. We got into this geeky discussion of recent neuroscience and…

Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject…

It might be surprising, but 52 percent of small businesses still lack a website. Many of those that do have…

One of the most common pieces of advice that entrepreneurs get is to believe in their product. There's no harm…

Every business should know the metrics that lead to success or warn of trouble ahead. They are different for every…