Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend…
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Latest Articles By Alan Draper
We all knew the second-guessing and armchair quarterbacking would start as soon as that final interception in the Super Bowl?…
Alan Draper
February 2, 2015
Business Articles
Ask any good marketer about their top five most critical best practices for any marketing program. Chances are most of…
Alan Draper
February 2, 2015
Business Articles
Many content marketers have a love-hate relationship with Facebook. With Facebook reach sliding, brands are wondering if Facebook marketing is…
Alan Draper
February 2, 2015
Business Articles
With 2015 on the roll, online marketeers are trying to discover new ways to extract better results from social media…
Alan Draper
February 2, 2015
Business Articles
Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly…
Alan Draper
February 2, 2015
Email Marketing
Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are…
Alan Draper
February 1, 2015
Business Articles
In 1999, four Internet visionaries sat down and formulated 95 theses (referring to Martin Luther’s manifesto which gave rise to…
Alan Draper
February 1, 2015
Branding
Wondering how to optimize a blog article for SEO? Search Engine Optimization (SEO) has become an important topic for B2B…
Alan Draper
February 1, 2015
Business Articles
At first glance, YouTube might not be the platform that comes to mind when someone mentions using social media as…
Alan Draper
January 31, 2015
Business Articles
There’s nothing quite like being a Super Bowl advertiser. It’s a moment when everyone’s eyes are on your brand, and…
Alan Draper
January 30, 2015
Content Marketing
You could probably fill a book with email mishaps. Some could be merely funny, but others could cost someone their…
Alan Draper
January 30, 2015
Email Marketing
“We do the best we can with what we have” – Edward Rowland Sill There will always be a finite…
Alan Draper
January 30, 2015
Content Marketing
It’s been stressed for over a decade that flash website design is a really bad idea: It severely limits chances…
Alan Draper
January 29, 2015
Business Articles
Britney Spears and Charlie Ebersol have not been dating for that long, but apparently she has been forcing fatherhood onto…
Alan Draper
January 29, 2015
Entertainment
Spry. Nimble. Quick to respond. These are just a handful of the many words that could easily replace ‘agile’ in…
Alan Draper
January 29, 2015
Business Articles