Alan Draper

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly…

What is All This Talk about Added Value? A mind is like an umbrella, it must be opened to work….…

We all know it’s true: headlines are the most important part of our blog posts and articles. David Ogilvy said…

Okay, I know that you know the worth of content marketing, that's why you're here, right? So, I'm not going…

Because your intern is young and grew up on Social Sites does not mean they know what they are doing in the…

In today's world, customers hold the power, and you rely on them more than they rely on you. Shoppers have…

Digital marketing poses a series of logistical and technical challenges that seem to morph every day. Modern digital asset management…

You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing…

Building a following and community on social media takes work – often lots and lots of work, patience, creativity, more…

Kevin Smith is headlining an extensive list of directors who will contribute to the upcoming horror anthology, Holidays. John Hegeman,…

Many organizations start the year with plans to implement new sales methodologies. Unfortunately, many of these plans will fail to…

Many of us continue to hear the phrase, “Content is King,” and with over 60 trillion web pages, and growing,…

Getting app users begins with your app store listing. Well, that's not necessarily true. Getting app users might begin with…

“The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” –…

If you have kept up with Google’s updates over the last few years, you may have the impression that links…