Alan Draper

If your website doesn’t engage users, they will disengage. ICYMI, this is the reality of the Internet today. There’s nothing…

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking…

Since launching eight years ago, Tumblr has catapulted to success, earning more than 420 million users and adoption by 113.6…

While all businesses struggle with customer awareness of their brand, some businesses have a particularly challenging position of providing customer…

Oh, blogs. How I love you. Let me count the ways… A blog is a powerful way to improve your…

I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for…

Ask any content marketer how they feel about clickbait titles and chances are, the response will range on the continuum…

If you’re a regular reader, maybe you’ve noticed a subtle (or not so subtle) shift from using the term “social…

As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social…

Trends play out over many years, some decades. They gather pace so slowly as to not be noticed until suddenly…

Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time…

Google’s SEO Algorithm In a Nutshell Have you ever wondered just how Google SEO algorithm works? I mean, how does…

Every single aspect of a brand is important when it comes to upholding its carefully crafted identity. Whether it’s the…

Whether you’re new to trade show marketing or an old pro, you can never have enough trade show marketing tips.…

It's that time of year again where marketers gather up all the most important takeaways from last year's research, and…