Alan Draper

Consumers are using the internet more than ever to shop for all kinds of products and services and to gain…

Throughout my time in the workforce in high school and college I took on a variety of roles. From a…

When you’re a programmer looking to join the workforce, you’ll inevitably be faced with the decision: Should you choose to…

In the rapidly changing tech world, new trends keep appearing, and companies must decide which ones to focus on and…

Do your marketing practices also stay young, fresh and friendly? I hope so, but just in case you need a…

I am trying a new approach to my writing with this article. Too many times, I often give advice based…

Short answer: Yes. Long answer: Probably. I’m not sure if it’s the heat affecting people, but I’ve been hearing some…

Microsoft's HoloLens is an innovative device. Technology that felt out of reach just days ago is now becoming something we…

It seems like a self-evident truth, doesn’t it? One of the consistently effective b2b sales strategies is to sell the…

Most people will tell you that a good open rate is around 20 percent. Let’s think about that for a…

Large companies around the globe have long seen the importance of building a brand. For many small business owners, though,…

Creativity: it’s something you’re either born with or it’s left out of your DNA entirely. Innovators are wired to think…

Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never…

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference?…

Oftentimes marketers don’t know how to quantify success. But some do. This infographic highlights four companies and some of the…