Alan Draper

The news release has evolved greatly over the last 20 years since the advent of the online world; it is…

As content marketing continues to grow as a practice, many people are entering the field, eager to learn best practices…

While 400,000 new businesses start every year, 470,000 small business will shut their doors in the same period. That’s a…

It’s a new year, which means new information about Twitter engagement scattered all over the web, an unfathomable amount of…

In 2011, Coca-Cola aimed to double global Coke consumption by 2020. They faced a big challenge with how consumers access…

You love your Facebook page, I know you do. As a marketer you put in a lot of work into…

When my sons were in high school, I used to tell them that everything they did during their high school…

The ongoing shift in marketing towards digital is mainly driven by consumers, as digital tools like the Internet, social media,…

As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans.…

A communication plan that will guide the messages to a project’s affected stakeholders is a critical part of any project.…

Civil liberties, and the threat of their slow erosion, rightly captures the passions of thousands of people. Digital revolutions have…

The importance of effective product information management is monumental for retailers. In fact, $40 billion in sales, or 3.5%, are…

In recent years, a lot has been discussed about communities: what they are, how marketers can gain from them, and…

Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is,…

With gaming apps being one of the leading categories in the iTunes Store, it’s no surprise iOS games are fairly…