Alan Draper

Consumers have changed how they prefer to see advertisements. The days when print media – newspapers, magazines, and telegraphs –…

February 4, 2015 was a big day in social media—and subsequently many other industries. Twitter and Google signed a deal…

Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one…

How To Build More Leads With LinkedIn Would you like to generate more leads from social media in addition to…

As an industry where audience-pleasing, consumer-centric storytelling rules, the entertainment category offers us some incredible examples of content marketing done…

Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an…

Between working all the time and being high energy in all circumstances, establishing a small business is more exhausting than…

Hurrah, you did it! The blogger has said “yes” to a guest blog and you did your happy dance. Then…

If you’ve been on the fence about using video for your small business, now is the perfect time to take…

We would probably all agree that advertising is critical to business success. Whether it is word-of-mouth or through an organised…

Buyers have more influence over the purchase process than ever before, which means marketing organizations need better tools and workflow…

How to generate website traffic - that is the question on every marketer's mind, but how is it performing? Are…

Content marketing has been one of the more important digital trends of the decade. Companies big and small have worked…

The India-Pakistan ICC World Cup match created new records not just on the field but also on digital. India maintained…

Customers are interested in choosing a communication channel so that they are able to contact you when they need to.…