Alan Draper

Whether you’re an agency that handles social media accounts for multiple clients, a one-person agency that handles just a few…

Adobe Photoshop is one of the most widely used software packages in the world. It’s hard to imagine the world…

Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and…

The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools…

Because she totally “gets” Internet Trolls, and really none of us has the patience for these people. We know you…

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for…

I was interviewing and optimizing the LinkedIn profile for the Chief Financial Officer (CFO) of a large organization, he asked…

Definition In Offline Marketing, “Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses…

In this article, I'm focusing on the tricks and strategies for measuring the success of your hard work. You can't…

Blogging, like any other task, is faster and easier with the right tools. But while there’s no shortage of online…

If you’ve been in digital advertising for a while, then you’re most likely familiar with the IAB. For those of…

There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his…

Social media marketing is no longer a fad. Although it can seem overwhelming at first due to the hype and…

Do you have a product to sell to retail? If you are a consumer products company, an inventor, or an…

You’ve no doubt heard the buzz about this thing called content marketing. All the gurus are telling you that you…