Alan Draper

Back when I started my career in SEO, content marketing didn’t exist—at least not in the way it exists now.…

Those who specialize in expense reduction would accurately argue that each dollar you earn in sales contributes a small percentage…

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock, marketers…

You've accepted the importance of social media marketing for your business. You've read all the statistics about the increasing value…

The Internet has changed the way we do everything, and marketing and sales are no exception.Having an active website is…

Peer effects are directly responsible for the work ethic of one team member mirroring that of another. Is your coworker…

Articles that educate the reader on different types of blog posts are very popular. Content experts from Problogger to HubSpot…

Thought leadership is what positions your brand as an expert in your industry.  It is creating content that positions yourself…

The human resources (HR) department is a key component of any organization. They oversee functions spanning hiring, compensation and benefits…

Ready to turn you smart phone pitter-pattering into a social media career? Social media stardom could just be a few…

Vinyl records, overalls and crop tops. Trends repeat themselves every decade or so, as seen from these three aforementioned items.…

To keep your business running and profitable, you need to make sure you get paid for your work and that…

82% of surveyed marketers said trade shows generate leads of "good" or "excellent" quality. Technology allows most exhibitors to benefit…

Do you own a business? Then you own a brand! In today’s world, brand awareness is very important because advertising…

Finding an online library stocked with pictures that are of high quality and available to use for free can be…