Alan Draper

Content marketing is key to developing a strong online presence. Great content helps define an organization and connects it with…

Getting social with your video can mean big gains in brand engagement. Social networks have reacted by prioritizing video content…

As content management systems (CMS) become more popular as marketing tools, web design skills are now essential in the marketing…

Luck is the intersection of preparation and opportunity. Improving your odds of winning – being lucky and landing a fantastic…

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and…

Influencer marketing isn’t anything new, it’s been the foundation for product placement (natural or manufactured) since the beginning of time.…

Forty people, four breakfast casseroles, at least four dozen donuts and less than 700 square-feet —thanks to the unending rain here…

Instagram has updated the Explore page. Do you know how it affects your Instagram marketing? Instagram has rolled out another…

When Twitter launched in 2006, it was as a simple social network; a place for a quick status update. It…

You put a lot of work into your newsletters. They don’t have to be a one-and-done! Here are four tips…

With companies like Amazon offering next day, or even same day delivery, it’s no wonder we have become so impatient…

It seems at least once a week that I talk to a B2B company about how to shrink their sales…

We all know that creating and posting original content is important. Content forms the backbone of your inbound marketing strategy,…

You probably noticed that sometime in the last year, your social media sites began flooding with pictures of friends and…

  Video is a crucial part of any content and social media marketing campaign. If you utilize it, you can…