Alan Draper

Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions,…

According to a recent survey, social media active brands are developing a very bad reputation for their non-existent customer service.…

I had a call the other day with someone who found me on SoHelpful and wanted to talk to me…

I like to say you have a personal brand whether you like it or not. What people say about you…

Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment…

The first time I got lost in San Francisco I stood on a street corner for 30 minutes throwing my…

You must have heard the story of personal branding very often by now and started perfecting your social media profiles,…

Regardless of the trade, a successful business is one that can display their product or service as being relevant to…

Designing a convention booth may seem like a daunting task especially if it is your first time attempting it. Fortunately,…

Let’s face it not many companies have a big budget for website design projects that don’t lead to new revenue.…

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140…

Recently, Heather R. Huhman of entrepreneur.com reported some less-than-stellar news from Gallup’s State of the American Manager: Just 35 percent…

All the talk in B2C and B2B these days is “omnichannel.” The B2C world has actually changed profoundly, and will…

Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation…

Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at…