Alan Draper

In the US alone, social networking is ranked as the top online activity, with one typical American allotting 37 minutes…

Black Friday was born in America, however it has quickly caught the attention of the UK and gone onto become…

So you’ve created a Facebook Page for your business. Now it’s time to cultivate an audience. To do so, you…

Has your business left email marketing in the dust to focus on social media and SEO efforts? Not so fast!…

Digital marketing. You know you have to do it. In fact you relish the challenge. But how do you know…

If you’re running a content marketing campaign, you likely have a large library of existing blog posts. Even if the…

No-Shave November, also called Movember, was started to “grow” cancer awareness via a swarm of majestic mustaches and burly beards.…

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's…

According to a recent report titled ‘BLE Tags: The Location of Things (LOT)’ from ABI Research, the total BLE Beacon…

You’ve taken the time to set up social media accounts for your business on all the major sites. You’re posting…

I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been…

In the business realm, larger companies at one point dominated the landscape with outsourcing that was not available to smaller…

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered…

If you’ve been reading up on your digital marketing blogs, you’re likely to have come across the seemingly unending debate…

Some people start buying (and nibbling) Halloween candy early. But we start scouting early for the sweetest Halloween social media…