Alan Draper

Sometimes a story doesn’t have to be true, as long as an audience finds it compelling. Then again, isn’t authenticity going…

Europe always get the best of the high-performance cars and that is especially true of Audi’s RS models. While we…

Customer journey mapping is not new. In fact, it’s commonly used in consumer marketing. But despite its tremendous benefits, it…

Thanks to our ever-shortening attention spans, things just keep getting smaller, shorter and broken into pieces. Music isn’t consumed by…

A talented marketer is not one but many things in the digital era. While team members with well developed, specific…

Imagine you need to write down a phone number, but you don’t have any paper handy. What would you use?…

You look for many things when a candidate submits an application to start the hiring process with your organization –…

For some, today is just an ordinary Wednesday. For many others, it’s the day we’ve been waiting for since 1989.…

Turning your goals into a daily habit Most of us struggle to work through everything we need to do every…

Project management certification can give your career a big boost this year, but which direction should you pursue? This handy…

Picture this quintessential bit of information that has been picking at your brain and eating you up inside, you remember…

If you’ve got an iPhone – or bought one in the last month – you’ve probably tried out Apple Music.…

Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75%…

A few years ago, you could’ve easily managed three or four social networks without any problem. Today it’s a bit…

Entrepreneurs need to be experienced and knowledgeable in a variety of skills and subjects to inspire innovation in their business.…