Alan Draper

We all aim to share engaging content to our target audiences. Content that will not only be seen by the…

Break out the cake and confetti; it’s time for a birthday celebration. From gifts to parties, birthdays are filled with…

Companies understand that they can transform their workers into brand ambassadors through their personal social networks. This approach is known…

Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid…

What do Mercedes, Loctite, Snickers, KIA, Skittles, and Doritos share? Usually not much, but in 2015, they all had commercial…

As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide…

Voting results for 2016 Hall of Fame inductions won't be revealed until January, but MLB released the list of 32…

In my daily work, I encounter marketing organizations of all kinds. In this digital age and as we enter what…

I have to admit, when I first saw this title I thought the same thing you might be … Hyperbole…

Do you feel like your small business is being bombarded with marketing distractions, such as changing the design of your…

Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. You…

What do a newly married couple, a recent college graduate, and an expectant mom all have in common? Yes, this…

Field service managers can spend the equivalent of a day a week managing, monitoring and tracking moveable assets such as…

In the realm of writing, one could easily confirm that blogging is more of a science than an art. Great…

Work as we know it is changing — even for corporations. Traditional employment models are on the decline. Today, one in…