Alan Draper

Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and…

Everyone reading this has heard all of these buzzwords at some point in their career. It’s time to get rid…

Graduating with my master’s degree was both exciting and scary. I felt proud to finally finish school, but I worried…

There’s been plenty of complaining, consternation and hand-wringing lately about the massive changes made to LinkedIn’s Professional Groups. Rather than…

Yes, you read the headline right. I said, "fire an SEO client." SEO clients can let you go, so why…

If you are just starting your business and thinking about making a website, or want to renovate your website, you…

There’s a fine line between online persuasion and manipulation. In university, most classes, at least in the humanities and social…

Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand,…

Earlier this year, it was discovered that Volkswagen had been intentionally cheating on emissions tests by putting software called the…

Most people in digital marketing know that content is omnipresent, which can put your brand at a natural disadvantage. Because…

I have wanted to write this post for more than a year. It began last Fall during a talk with…

There’s a tool I love for getting mentions on bigger sites and news outlets. It’s called HARO. It stands for…

Direct store distributors (DSDs) bypass a retailer’s distribution center to deliver your products directly to the retail store, usually meaning…

Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND…

When you are planning your content marketing strategy, you might not think much about holiday posts. However, it is always…