Alan Draper

If you told me you saw a Pixar movie and didn’t cry, I would say you were a filthy liar.…

It’s clear that strong customer service is key to business success. In today’s multichannel world, offering customers a personalized and…

Even though you have created a great app with a unique idea and loads of useful features until and unless…

There is a lot of hype around big data, and this, to a certain extent is harmful for businesses. Sounds…

When we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers…

This year has undoubtedly been The Year of Drake, my favorite millennial in the history of millennials. (Though if you…

Last into the tank is Trunkster, zipperless luggage, seeking $1.4 million for five percent equity. Trunkster Company Overview The Trunkster…

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who…

Why You Should Be Marketing On Google Plus Are you ready to ramp up your marketing strategy on Google Plus?…

Eons ago, I worked for a company called AT&T (which is an acronym for American Telephone and Telegraph). Everyday life…

You know how they say you should shake up your work-out routine from time to time to “shock your body”?…

Understanding Your Customer To develop an effective marketing strategy, you must first identify your target customer. This is the individual…

Organizations establish goals and objectives to achieve their overall business strategy and build a strong, high-performing workforce. By using an…

Managing your small business supply chain, the system of companies, people, and processes needed to turn raw materials from a…

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive…