Alan Draper

While it is no secret that the integration of multimedia content is central to any successful blog, the precise reasons…

‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will…

What are the top digital marketing and branding trends to watch for in 2016 that will impact your company? Borenstein…

Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility,…

If you are a content marketer, then you know that producing that rich, fresh content is just the first step.…

There is no denying that 2015 has been a huge year for mobile. Mobile has increasingly become a more important…

It’s no surprise that writers experience confusion between the terms anytime and any time. In everyday speech, these two terms…

Most of the time, people return products because they’re unhappy with their experience. Maybe the memory foam mattress got too…

Even though these days, the use of email is less widespread among businesses than it was in the past, it…

Social Media Today together with Hinge Marketing recently released a new research report about “Understanding employee advocacy on social media.”…

Choosing a business name is a vital part of your business. It’s the first thing that a potential customer or…

When it comes to generating revenue from your website, there are three primary ways in which you can do this.…

Marketing today is more complicated than it’s ever been. Most CMOs would agree: 97 percent believe that marketing must do…

Content marketing has gone mainstream. As of 2015, 88% of B2B companies and 76% of B2C companies already do some…

The unpredictably steadfast growth of the online industry is like a nightmare to many businesses that are struggling hard to…