Alan Draper

IoT will be a $520 Billion Industry by 2021 – Whether Deploying It or Investing in It, It’s Critical That…

Small businesses encounter a variety of challenges, most of which have an impact on their finances. They have a higher…

To boost your business revenue, you need to enhance the lifetime value of your customers. This involves knowing and predicting…

Consumers are investing less in material goods and more in experiences — often as a way to disengage from their…

Right now, five generations of workers are joining forces to create products, offer services, and shake up industries — but…

Video marketing is on the rise for many reasons. Both B2C and B2B consumers find videos easy to engage with…

Local businesses are up against it. With Amazon dominating eCommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to…

There’s no question that sales and marketing have to adapt to the modern buyer’s journey. Especially in B2B, so much…

“All happy families are alike; each unhappy family is unhappy in its own way.” Leo Tolstoy’s famous opening sentence from…

Content marketing is everywhere. Well, at least everyone is giving it a shot. It's been a hot topic for the…

Finding ways to build trust and cultivate positive work relationships is one of the most challenging aspects of managing virtual…

If you’ve worked on a website project in the past, you’ve probably heard of or seen a wireframe. If you’re…

According to a lot of information from Pew Research over the last five years, millennials are about to become the…

How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for…

If you’re a product manager or mobile marketer in charge of your app store ratings and reviews, you may have…