Alan Draper

Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them…

One of the core attributes of an effective digital team is a focus on creating a “test and learn” culture.…

It’s the age-old question that haunts writers of the World Wide Web, constantly on the minds of every user around…

Marketing metrics and marketing analytics are the new buzzwords in digital. And, for good reason. Marketing metrics improve decision-making so…

Creating an efficient sales pipeline that allows you to both analyze who’s moving through your pipeline and what it looks…

In 2016 a lot of the chatter surrounding social media trends is about the importance of visual content, and more…

When you’re overwhelmed by the work you’re doing on a daily basis, you’re testing your limits and you’re close to…

As wholesale brands seek ways to expand audiences at trade shows and elsewhere, one tactic worth considering is experiential marketing.…

Make no mistake about it—the technology around us is impacting every aspect of our waking lives. We’re living in a…

Every generation is influenced by the popular culture icons of their youth and, inevitably, copy their styles. In the ‘50s…

Do you believe the saying "If it's to be, it's up to me?" Many people do. If you don't, you…

Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that…

Direct Response Television (DRTV) has been changing just like other advertising methods. In fact, advertisers are starting to take notice…

It’s often said that a thousand mile journey begins with a single step, but what often goes unsaid is how…

It’s a fact that design is about aesthetics and taste. You may have already seen some mobile web design guides…