Alan Draper

Perhaps no player in NBA history has been scrutinized more than Cleveland Cavaliers star LeBron James. Since entering the league…

I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal,…

If you’re using content marketing to expand your audience, generate brand awareness, and attract prospective customers, you’re likely leveraging a…

A major part of holding on to your audience’s attention during a presentation is to have an engaging powerpoint, and…

You want the most eyes possible on your blog post, right? So you’d like to know when to post, the…

If you’re investing in a website for your company, there’s a good chance that you want to use it to…

Role playing is one of the best ways for sales managers to add value for their team members. Executed effectively,…

So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how…

We’ve all heard the old phrase coined by Benjamin Franklin, “time is money.” What Ben Franklin was getting at is…

Again and again the same excuses for team building and engagement exercises are used in how they fail to achieve…

So you’ve heard that mobile apps are where it’s at, everyone who wants to dominate the mobile market must have…

Let's first set the base... you probably know how to create content that gets clicked, but content that gets clicked…

When I think about what we can now achieve through technology, I am quite simply amazed. The constant demand for…

Your brand name is one of your biggest assets. It is the foundation on which you build your company's goodwill…

Freelancers aspiring to write for NPR might start by taking a spin through its ethics handbook, lengthy as it is.…