Alan Draper

Bringing a new product to market can feel overwhelming and may discourage you from starting. However, by dividing the process…

Defined by varied landscapes and a laid-back culture, living on the West Coast is like no other. Give your child…

As his second term wraps up, President Barack Obama will move on to the next chapter of his life. When…

In today's climate of college athletics, the term "student-athlete" is often criticized as antiquated. With so much money generated by…

Let’s face it, apps are here to stay. You can barely get through the week without hearing about a new,…

It’s no secret that content marketing has penetrated deeper into SEO. But how deep? That we’ll explore in this article.…

Music influences fashion and vice versa. Last weekend hundreds of thousands of people began flocking to the California desert to…

A Mind Map is a powerful graphic technique which provides a universal key to unlock the potential of the brain.…

When it comes to creating an amazing staff and improving employee engagement, it’s all about on-boarding new employees. It’s much…

Regulators are cracking down on misleading influencer marketing campaigns. Here's how to keep your collaborations above board. Influencer marketing has…

Last week Facebook hosted its F8 Conference, a two-day affair in San Francisco, during which the social network shared its…

Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that…

A seamless navigation is an important part of the user experience of a website. It is more than that, it’s…

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas…

In late 2014, the experts at MarketingProfs predicted that 2015 would be the year for video marketing. And they weren’t…