Alan Draper

May the fourth be with you internet Jedis. Just in case you didn’t know, today is national Star Wars day……

After I accidentally threw my Macbook out of a moving car and couldn’t afford another one, I’d suffered with a…

While marketers understand the power of referral, many are stumped when it comes to using it effectively. Most people think…

As a B2B company, you face special challenges in reaching your target audience. Your customers are other businesses. They know…

Today marks 4 months and 12 days since I began my digital strategy journey here. What I’ve learned in my…

No matter what people say, email marketing is still one of the most effective ways to reach and convert your…

The following GeoCities tribute is best-viewed in Netscape Navigator on a candy coloured iMac, but if you happen to live…

Google has announced that its Google Analytics tool has been made fully secure. For a very long time, Google has…

Instagram has recently introduced an update that lets users record and share 60-second videos, a big jump from the old…

Since Times Square is the most visited place in the world (yes, even more than Disney World and the Vatican),…

Nothing brings in business like a quality referral marketing plan. Other companies and marketers love hearing about tools and services…

So, you’ve finally decided to focus on developing a content marketing strategy that works. Maybe you finally have a dedicated…

Organizations mostly implement new technology to integrate operations or automate functions. Billions of dollars are spent on such business improvement…

In the field of online reputation management, even simple mistakes can wreak havoc on your reputation, so you learn quickly…

Social media and mobile marketing go hand in hand. Most people have a smartphone these days, and apps make it…