Alan Draper

Facebook is an entrepreneur and marketer’s dream but let’s face it, it’s getting tougher to stand out from the crowd.…

The explosion of digital, the empowered customer, and the acceleration of innovation are having a profound impact on customer experiences…

Bottom of the funnel marketing is aimed at converting a potential customer into an actual customer. It helps persuade that…

Branding Packaging Allows You to Excite Customers and Improve Products’ Value E-commerce packaging doesn’t always get a lot of love,…

Modern attention toward a work environment that keeps employees happy is more than just feel-good fluff; a new study shows…

Keeping track of marketing efforts is essential for every business. Doing so produces a guided track to visualize the company’s…

An outdated sales database means the data you collect and maintain offers little value, plus it is having a negative…

Your customers are essential to your success. They create your business, increase your income, and spread the word about your…

Nestle’s customer insight creates a new market in Japan Traditionally Nescafe was bought in grocery stores and consumed at home.…

Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you…

Throughout a record-setting 73-win season, reigning MVP Stephen Curry and versatile, Swiss-Army-knife forward Draymond Green earned the bulk of praise…

Choosing a marketing agency to partner with is a lot like … well, you’ve heard the analogies. It’s a lot…

Facebook has a rather extensive selection of privacy settings, many of which are scattered throughout your account settings. Here are…

A new survey from TD Bank finds that several factors are holding back small business owners from quickly adopting cards…

Are you just getting started with social media marketing? Or have you been on a site for awhile but you’re…