If you’re a small business owner wanting to create a company that lasts for generations, you need to understand the…
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Latest Articles By Alan Draper
Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps,…
Alan Draper
May 23, 2016
Digital Marketing
It may surprise you, but email marketing gives you the best return on investment (ROI) of any of the basic…
Alan Draper
May 22, 2016
Email Marketing
When leaders think about the things they need to do to keep a company successful, the obvious usually comes to…
Alan Draper
May 22, 2016
Business Articles
Leading a marketing team is challenging. In fact, leading ANY team is tough. Just ask anyone who has worked on…
Alan Draper
May 22, 2016
Business Articles
A website is not just a pretty face. The whole point of having a site is to capture leads, driving…
Alan Draper
May 21, 2016
Business Articles
There is an unofficial line in the sand between B2B and B2C marketers. On the surface, B2B marketing seems much…
Alan Draper
May 20, 2016
B2B Marketing
Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of…
Alan Draper
May 19, 2016
Business Articles
One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists…
Alan Draper
May 19, 2016
Online Marketing
Influencers Talk About the View #FromWhereIStand We’ve written lots of material guiding marketers to find the ideal content creators-- like…
Alan Draper
May 18, 2016
Branding
Your website is the cornerstone of your marketing efforts. You want it to get attention and inspire people to take…
Alan Draper
May 18, 2016
Business Articles
Large companies are adopting internal enterprise applications now more than ever before. These types of applications are essential in a…
Alan Draper
May 18, 2016
Business Articles
Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are…
Alan Draper
May 17, 2016
Customer Experience
It’s 9am and you’re at the office. You’ve already brewed your coffee, got your entire day planned out, and you’re…
Alan Draper
May 17, 2016
Business Articles
Welcome to the world where we constantly discuss branding. And while the name of this site certainly refers to personal…
Alan Draper
May 17, 2016
Branding
Simplifying Social Media Marketing & Promotion (why NOT to overthink it) Social Media Marketing and promotion can be a bit…
Alan Draper
May 17, 2016
Business Articles