Alan Draper

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams…

Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and technology…

The Internet of things or IoT is the newest trend that the entire IT industry is busy talking about. If…

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages…

These days, media channels inundate consumers with more paid advertisements than ever before. Not surprisingly, the impact of this is…

When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly…

Have you ever wondered how some CEOs, executives and other leaders always seem to know what the next big trend…

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is…

Clients are sometimes surprised to discover my recommendations for how often you should post to social media. They fear they’ll…

Becoming an entrepreneur is a dream for many but only a reality for some and a long-term reality for fewer.…

Listen Now: Welcome to Episode 178 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll…

Do your friends inspire you to set goals? Do they support you as you try to reach them? Do they…

All digital marketing is inherently global digital marketing! You can’t stop those electrons from traveling to other countries, even if…

Local consumers make use of different devices to search for local businesses around them. Small business owners who do not…

You can’t overturn a single rock nowadays without some thought-leading salamander slithering out from under to tell you how to…