Alan Draper

In the last couple of weeks I have taken you through my recipe for becoming an incredibly successful HR Business…

The old adage “A picture is worth a thousand words” has been around in one form or another since at…

Taking advantage of a push notification strategy is an effective way to reach users and provide them with immediate, actionable…

Customer experience has always been and will keep being a key factor in how buyers make decisions. A recent study…

Although I’m happy you’ve taken the time to read this, only 25% of you will read an entire online article.…

We live in an age of accelerated technological advancement. With everything they need right at their fingertips, Millennials are having…

Running a business is no easy feat. And if you’re still starting out, every penny counts. Plan, therefore, to increase…

Articulate your career goals to land a job promotion Everyone has career goals and wants to take his or her…

A flyer, a circular, a leaflet, a pamphlet, a handbill—so many words for one simple thing. A piece of paper…

Everyone’s talking about content marketing these days. As a small business owner or marketer, you probably have lots of people…

Great content is in the eye of the beholder. You may think that you have the best content ever written,…

Too Much Time On Your Hands? If you run a business, I seriously doubt it! There are pro-crastinators, but no…

It is sometimes said that the United States and the United Kingdom are two countries separated by a common language.…

As far as guaranteed ways to reach your audience go, in-app messaging is one of the least intrusive and most…

There are many different paths for a sales career, some people end up becoming full-time sales employees, go for straight…