Alan Draper

Shortly after midnight on September 26, 1983, the world nearly came to an end. A few hours earlier, Stanislav Petrov—a…

What social proof do you have for showing your prospects and customers that your organization can provide the quality of…

There are no perfect salespeople born into this world. At least I haven’t met any. Sure, there are numerous “natural…

As one of the most popular online marketplaces, Amazon allows sellers to connect with a broad and varied audience. For…

Creating a brand identity for your small business that helps define your brand image is an important task that many…

Creating content can feel daunting. Whether you're new to content marketing, trying to launch your efforts, or facing ongoing challenges,…

You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you…

What lead magnet ideas are you using to convert website visitors and users to leads? Frankly, it is not easy…

As of 2019, GIFs have been around for more than 30 years. The GIF, short for "graphics interchange format," was…

Two young lovers kill themselves because love is forbidden by their families. A captain is so obsessed with the hunt…

Email preference centres are designed to cater to both prospects and existing customers. Both should have control over what they…

These days, businesses who fail to leverage the power of social media, particularly solopreneurs who are pushing with all their…

No one likes to make mistakes. What’s to like? At best, they get you off track … at worst, they…

Instagram has turned into a valuable tool for your marketing plan. In fact, 80 percent of Instagram’s one billion users…

Effective November 21, 2019, new rules will make it harder for foreign entrepreneurs to obtain an EB5 Immigrant Investor Visa…