Alan Draper

Companies who want to reach for success are always finding ways to improve their email marketing strategy. However, if you…

In this highly competitive world, it has become increasingly important for entrepreneurs to devise effective strategies to stay ahead of…

Thinking about what to do with your liberal arts degree? If a customer support job isn't your first choice, it…

If you are a startup with a complicated product that works, one of the best ways to sell is through…

M&M's are about to get a whole lot sweeter. The candy company unveiled a new filling for their colorful candies…

The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1].…

First into the tank are Monica Ferguson and Becca Brown of Solemates, seeking $500,000 for 10 percent equity. Solemates helps…

Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s…

The story of baby Hope is one that will leave you believing that hope is never lost. One June 1,…

Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team.…

Online sales to consumers in the United States are expected to reach $523 billion by 2020. Fueled by impressive advancements…

Ad blockers, the saturation of content, native advertising, and a range of content recommendation tools have all significantly changed the…

Most small and medium-sized enterprises (SMEs) and large companies make many purchases each month. This means that a lot of…

As B2B marketers, you’re now challenged to understand dynamic customers, increase pipeline quantity and quality, and boost campaign ROI. You…

Every day I deal with this issue. I am working with our IT Staff and Business Analysts to find ways…