Alan Draper

If you operate a small business it can be easy to think Cyber Monday is the domain of massive internet…

Scrum Magic by Doug Purcell is a welcoming embrace for those new to the Scrum iterative development framework. Let’s review…

As mobile usage continues to grow globally, apps have become the new marketing tools for businesses everywhere. Just like it's…

Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they…

The final entrepreneurs to enter the tank are Alex Craig and Riad Bekhit of Potato Parcel, seeking $50,000 for 10…

There are a lot of cases of customers being tricked by their web developers in some way. This usually ends…

No brand wants to find themselves in a social media crisis, but every brand needs to be prepared for. It’s…

"The customer is always right". That's one of the first things you're told when starting a career in business. After…

Did you know Nissan has a burgeoning commercial vehicle business? This Japanese automaker with a huge manufacturing and distribution presence…

In order to stay afloat, I had to sink our ship. It was a daunting decision, but as the “Captain”…

Whether you are a B2B or B2C marketer, a small or mid-sized company, in just about any industry today, you…

Believe it or not, chatbots are becoming a central part of business. From new startups to large and established chains,…

Jargon abounds in the discipline of branding, and the plethora of terms in use coupled with the sometimes nuanced differences…

Let’s face it, as a genre books about business have more than their share of flabby writing and theoretical hocus…

Compiling search keywords into the right groups is a tough task even for seasoned marketers. Search engines recommend us not…