Alan Draper

Signs that our favorite once a year spooktacular fright night is just around the corner are finally here. The stores…

Worldwide, more than 3 billion people access the internet. This is nearly half of the total population. With so many…

Know your audience before you start talking… This is not only the title of one of my earlier posts on…

The effect of our country's workforce will be significant as we move into changing economic, social, and technological areas. With…

Next up is Wally Amos, famous for Famous Amos cookies, of The Cookie Kahuna, seeking $50,000 for 20 percent equity.…

“The best place to hide a dead body is Page 2 of Google’s search results.” Arnie Kuehn, Vertical Measures You…

The latest accessory in Halloween fashion may just be the stuff of nightmares. For $285, you can don a pair…

In a world where it seems as though most costumer communication happens online, there is still a very valuable reason…

The debate continues... The war wages on... The battle for middle earth is, like, a thing, man. And the ongoing…

Bring your brand to life. Experiential marketing is on the rise, and marketers in every industry are increasingly focused on…

“You can’t manage what you can’t measure.” – Peter Drucker Measurement and metrics are critical in any facet of marketing,…

Fact: Consumers are becoming more sophisticated every day. Which is why as marketers we need to develop a new way…

Part of building up your audience is getting people to engage with and share your content. This means spending time…

Are you using eBooks as part of your content marketing strategy? Although actual lengths vary, eBooks are a great way…

Advocating for the benefits of diversity and inclusion is central to the contingent workforce industry. It’s not only a key…