Alan Draper

Since 2010, Small Business Saturday has rallied small businesses as an alternative to the big, corporate Black Friday. According to…

In a perfect world, if you had a good idea or product, people would be able to find it with…

Sales productivity hinges on the crucial elements of efficiency and alignment. An effective sales process provides a vehicle to enforce…

Next up is kidpreneur Jack Bonneau of Jack's Stands & Marketplaces, seeking $50,000 for 10 percent equity. Jack's Stands &…

Would you rather watch “The Blair Witch Project” or go to a work related training retreat? Don’t know about you…

Ad quality is a factor in Ad Rank, meaning that higher quality ads will be more competitive in the AdWords…

There is a number of individuals & companies these days who think that LinkedIn works only for B2B companies. However,…

Welcome back to our series on marketing performance management. In this series we present a comprehensive guide for managing marketing…

What are the best practices for content promotion? Obviously, we include social media sharing, SEO, digital advertising, as well as…

It’s no secret that businesses need social networking sites to expand their reach. From brand awareness to getting leads, social…

Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and…

In this tutorial, I’m going to be showing you guys how to leverage Google with a mobile application to help…

It seems counter-intuitive, but client gift giving is actually good for business, especially small businesses. Even though money is being…

Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a…

“Unless you are breaking stuff, you aren’t moving fast enough” — Mark Zuckerberg Zuckerberg’s line is the most well-known example…