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Non-Profit Marketing

An Analysis of 83 #GivingTuesday 2017 Email Appeals

In 2016, I received 40 email solicitations on Giving Tuesday from a mix of orgs I had given to previously…

Alan Draper
December 7, 2017
Non-Profit Marketing

Is SEO a Viable Marketing Strategy for Non-Profits?

SEO, or Search Engine Optimization, is the practice of gaining natural, or "organic", visibility on search engines, like Google, Bing…

Connor Brooke
November 19, 2017
Non-Profit Marketing

3 Things Your Nonprofit Needs to Say After #GivingTuesday

Imagine it’s Wednesday, November 29th, 2017. #GivingTuesday has come and gone. You’ve participated in a global day of giving, raised…

Alan Draper
November 14, 2017
Non-Profit Marketing

What Data Should You Monitor for Your Nonprofit Website?

As your nonprofit inbound marketing plan seeks to meet goals of raising awareness, generating donations, creating advocates, and recruiting volunteers,…

Alan Draper
October 10, 2017
Non-Profit Marketing

Why Twitter’s 280 Character Expansion is Bad for Nonprofits

Twitter has announced that they will be increasing the character limit on tweets from 140 to 280. A (longer) tweet…

Connor Brooke
September 28, 2017
Non-Profit Marketing

The Pique Technique – How It Can Enhance Your Fundraising Ask Strings

Within social science there exists a theory on user and consumer behavior called the pique technique. Put simply, the pique…

Jay Leonard
September 6, 2017
Non-Profit Marketing

50 Practical Tips For Nonprofit Succession Planning

Last month, a board member from a Lawyer’s Association contacted me because their president was set to retire. They hadn’t…

Connor Brooke
August 2, 2017
Non-Profit Marketing

What A Standing Desk Can Teach Nonprofits About Data Segmentation

As a millennial employed by a tech company, it is required by law that I purchase and use a standing…

Jay Leonard
June 1, 2017
Non-Profit Marketing

Digital Ads and Nonprofits: It’s a Match!

It's that time of year again! M+R, in collaboration with the Nonprofit Technology Network (NTEN), has put out its annual…

Jay Leonard
May 11, 2017
Non-Profit Marketing

How Nonprofits Can Stop Chasing One-Time Donors

Did you or someone you know participate in the ALS Ice Bucket Challenge in 2014? http://www.youtube.com/watch?v=XS6ysDFTbLU The internet campaign became…

Alan Draper
May 8, 2017
Non-Profit Marketing

How Non-Profit Alignment Creates Compelling Donor Experiences

Most nonprofit organizations (NPOs) have separate and distinct marketing and development functions. Historically, this separation of critical activities has been…

James Spillane
January 21, 2017
Non-Profit Marketing

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