Audience personas (aka buyer personas, customer personas, marketing personas) allow us to personalize our content across channels. They dictate the…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
When you go on Instagram, Twitter, YouTube, or any other popular social network, influencer marketing is hard to miss—especially because…
Marketing
Agency marketers face a unique challenge. Not only are they on the hook for creating and executing monster marketing campaigns…
Marketing
Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult…
Marketing
Let’s play a game of “Who Do You Trust?” Those paid results at the top of the SERP with the…
Marketing
It's not news that your customers, online audience and social network communities are bombarded by information. There is not a…
Marketing
Spring has sprung and we are quickly bouncing toward Summer fun. Now is a great time to give your Digital…
Marketing
Cloud computing services are three words that most business professionals are familiar with today. In the 21st century, as the…
Marketing
In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between…
Marketing
Creating a brand ambassador or influencer program is a great way to gain and keep new customers. People tend to…
Marketing