When in crisis, we need to set our priorities straight. First go safety and wellbeing, then goes everything else. Therefore,…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you…
In 2020, brands are realizing that buyer attitudes are shifting. Simply put, people don’t trust brands as much anymore. There…
Marketing budgets are being reviewed at the moment. That’s probably not a surprise – you are probably experiencing this yourself…
Are you worried your marketing and sales team are misaligned? Is that anxiety doubled now that you’re working in a…
Are you a small- to medium-sized business owner who has never hired a graphic designer? Or maybe you have, but…
A good reputation is worth a lot more than you might realize. Not only is having a good online reputation…
Well, this is all pretty bonkers, isn’t it? Like many people, the past weeks have seen my email inbox filled…
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity…
The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago.…