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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Top Ten Marketing Trends for 2012

I recently presented to an MBA class at the Simon School of the University of Rochester. I shared with the…

Alan Draper
January 1, 2012
Marketing

Get More Clients By Publishing Your Own Book

Many business professionals build up their reputations and find success by writing and publishing books. If you’re a business professional…

Alan Draper
December 28, 2011
Marketing

Are QR Codes Worth Putting On Your Trade Show Booth?

There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR…

Alan Draper
December 27, 2011
Marketing

Are the 4 Ps of the Marketing Mix Dead?

Many of us likely remember the classic "4 Ps" of the marketing mix: Product, Place, Price, and Promotion. These concepts…

Jay Leonard
December 24, 2011
Marketing

Fun For The Holidays: Enjoy These Funny Marketing Fails

It’s Holiday time and if you’re like me you’re brain is on vacation even if you aren’t. This week instead…

Alan Draper
December 23, 2011
Marketing

How the Internet Killed the Salesperson

Video may have killed the radio star, but the Internet is killing the salesperson. At least in the form we’ve…

James Spillane
December 23, 2011
Marketing

Why Timeshare Salesmen Make Incredible Affiliate Marketers

Have you ever attended a timeshare sales presentation? If you haven't experienced one, I strongly suggest you try it. The…

Connor Brooke
December 20, 2011
Marketing

The Interest Graph and What Marketers Should Know About It

Facebook’s frictionless sharing has kicked off an interesting discussion about using graphs to filter signal from the ever-increasing noise. There…

James Spillane
December 9, 2011
Marketing

Always Avoid Ego Marketing And Ego Branding

Ego Marketing Will Not Make You Go Far. Be Humble. Ego marketing or what I called “Only Me, Myself and…

Jay Leonard
December 8, 2011
Marketing

Simple Slaps: The Guide to Effective Marketing Messages

Let me preface this entry by saying this: In no way am I trying to insult the American consumer, telling…

Connor Brooke
December 7, 2011
Marketing

Education in Email: Learn From These Schools’ Emails

When you hear email marketing, what kind of businesses do you think of? Stores that sell products to you? Professional…

Jay Leonard
December 7, 2011
Marketing

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