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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

A Baker’s Dozen of Takeaways from What’s Your Purple Goldfish?

12 Lessons on How to Win Customers and Influence Word of Mouth Over two years ago I set out on…

Jay Leonard
January 27, 2012
Marketing

The Role of Creative Production

Exploding Growth in Media Formats Puts More Demand on Creative Production It’s a cruel quirk of advertising lingo when financial…

Jay Leonard
January 26, 2012
Marketing

Targeting Trendsetters to Spread Word of Mouth Advertising

With the development of social media tools which enable brands to interact with their ‘Fans’, it was just a matter…

Alan Draper
January 25, 2012
Marketing

Why Everything is Marketing When it Come to Your Small Business

What many business owners fail to realize is that everything is marketing.  (That's marketing with a small “m,” not a…

James Spillane
January 25, 2012
Marketing

The Psychology of Advertising: Definition, History and Techniques

I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing…

Connor Brooke
January 25, 2012
Marketing

Why CMOs Need To Get Real About The Policy Implications Of Big Data

Big data. Just those words alone are enough to send a collective shudder up AND down the spine of CMOs…

Connor Brooke
January 24, 2012
Marketing

10 Ways to Show Customers You Care: Valentine’s Day Marketing Ideas for Small Business

Now that you’ve taken down the snowflakes, lights and tinsel, you’re probably looking for Valentine’s Day decorating and marketing ideas…

Alan Draper
January 23, 2012
Marketing

Do You Know Your Users? Introducing Behavioral Personas

A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills,…

Jay Leonard
January 17, 2012
Marketing

The World’s First Dream Commercial Brought To You by McDonald’s

Today’s post is brought to us by the Hall of Famer, Kris Olin. If you would like to join Kris…

Jay Leonard
January 13, 2012
Marketing

Should I Have Crowdsourced This Post Instead?

A few months ago an interesting article made its way across the web. The story was a remarkable crowdsourcing success…

Jay Leonard
January 9, 2012
Marketing

4 Digital Marketing Predictions For 2012

As we say goodbye to 2011, there is a lot to look back on in the world of SEO and…

Connor Brooke
January 2, 2012
Marketing

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