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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Stock Photo Do’s and Don’ts

If a picture really speaks a thousand words, what’s not to like about stock images? A good image can enhance…

Jay Leonard
March 21, 2012
Marketing

Gartner Search Analytics Shows Spike in Hadoop Inquiries in 2012 – Good News For CRM

Hadoop was one of the most-searched terms on Gartner’s website in 2011 through 2012, spiking to 601.8% over the last…

Connor Brooke
March 21, 2012
Marketing

5 Key Elements of Modern Inbound Marketing

Last week, I made the case for a new definition of inbound marketing, or as Michael Brenner (@brennermichael) called it…

Connor Brooke
March 17, 2012
Marketing

The Golden Rule for Lead Capture Forms That Convert

More and more, customers interested in inbound marketing are asking, “What is the best lead capture form?” It seems like…

Connor Brooke
March 14, 2012
Marketing

A Marketing Idea from Starbucks That Is Simply "Grande"

I have no shame in admitting that I have a big coffee addiction. Each morning, I kick off my day…

Alan Draper
March 14, 2012
Marketing

Get to Know Your Customers Without Being a Creeper

”Hit or Miss Marketing” is almost always a waste of time, money and other resources. It’s also very frustrating. Nevertheless,…

Jay Leonard
March 13, 2012
Marketing

Why Inbound Marketing and Sales Teams Need to Work Together

One of our recent posts, “5 Reasons to Invest in Inbound Marketing Before Adding a Sales Rep”, created quite a…

Jay Leonard
March 12, 2012
Marketing

5 Reasons Why Drip Marketing Works

Drip marketing, often referred to as lead nurturing or marketing automation, involves sending a series of emails automatically to leads…

Jay Leonard
March 3, 2012
Marketing

Two Principles of Psychology to Incorporate Into Your Email Marketing

Principle #1: Social Proof Social proof (aka informational social influence) is the phenomenon that people look to the behavior of…

Connor Brooke
March 3, 2012
Marketing

Why Should I Consider Inbound Marketing When I’m Already Using Social Media?

This is a question many of you may be asking, and you will be right to. Social media applications such…

Connor Brooke
March 3, 2012
Marketing

St. Patricks Day Marketing Ideas for Small Business

With Valentine’s Day in the rear view mirror, the next observance you may be looking toward when it comes to…

James Spillane
February 22, 2012
Marketing

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