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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

5 Reasons Your Inbound Marketing Strategy Will Fail

"Fat fingered" is one of the best terms to emerge from the smartphone culture. It describes the situation when you…

Jay Leonard
February 28, 2013
Marketing

Mobile Marketing? Of Course! But How?

Recently, I presented at the Frederick New Media and Tech Conference. This nationally recognized conference is held each year in…

Alan Draper
February 26, 2013
Marketing

Banner Ads Are Boring: Marketing Your Marketing Agency

As a writer with a writing agency, I get it: it’s easy to perform a service for a client, but…

James Spillane
February 26, 2013
Marketing

The Golden Age of Marketing Has Begun

Inbound marketing has come a long way since early thought leaders like Seth Godin, David Meerman Scott, Brian Halligan and…

Connor Brooke
February 25, 2013
Marketing

Manage Your Marketing: Ten Ways An Agency Could Help You

Sometimes agencies get the short end of the stick when it comes to reputation. We can be viewed as conniving…

Jay Leonard
February 24, 2013
Marketing

SHAME On Them! Disgusting Marketing Practices You Should Avoid

I had a delightful post about working with your spouse planned for today. But it’s going to have to wait,…

Jay Leonard
February 22, 2013
Marketing

5 Ways to Measure the Real Business Value of an Inbound Link

The SEO industry is notorious for measuring the value of inbound links based solely on domain authority. When chasing rankings…

Jay Leonard
February 20, 2013
Marketing

Is Your Marketing Data Unreliable?

Recently, NetProspex released their first B2B Marketing Data benchmark report, The State of Marketing Data 2013. Based on hundreds of…

Jay Leonard
February 19, 2013
Marketing

Acquiring Customers in 4 Enterprise Inbound Marketing Steps

Every day we hear a new marketing buzzword, discover a new tactic for effective online engagement or find new networks…

Jay Leonard
February 17, 2013
Marketing

Google: Of Employee Happiness and the Future of Marketing

Always a leader in innovation, Google excels at using technology to change the norm. From smart glasses to AI, asteroid…

Connor Brooke
February 15, 2013
Marketing

Why Brands Should Be Marketing Opportunists

Marketing and advertising for big brands can be a lot of fun - especially when your competitors leave the door…

Connor Brooke
February 14, 2013
Marketing

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