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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Definition of Traditional Marketing

With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in…

Jay Leonard
February 13, 2013
Marketing

3 Valentine’s Day Lessons in Sales Psychology

Sure, everything is pink and covered in roses, but from the marketer’s perspective, Valentine’s is a male-targeted holiday. According to…

Jay Leonard
February 13, 2013
Marketing

Are Postcards Still Relevant?

Where postcards used to be the most affordable way to connect with potential customers, marketers now have a range of…

Jay Leonard
February 13, 2013
Marketing

How to Find the Balance Between Product-Centric and Customer-Centric Marketing

One question always come up when creating new B2B marketing content: should we focus on what the product does, or…

Jay Leonard
February 8, 2013
Marketing

Is the Press Release Worth Your Inbound Marketing Time and Money?

Recently, some of us at the Kuno office talked about the value of a press release sent out through a…

James Spillane
February 5, 2013
Marketing

5 Keys for Making Direct Mail a More Powerful Marketing Tool

People often say that direct mail is outdated and on its way out. However, the reality is that direct mail…

Connor Brooke
February 4, 2013
Marketing

8 Effective Ways to Improve Your Firm’s Niche Marketing Strategy

In the increasingly competitive world of professional services, targeting a specific industry sector or niche audience is among the most…

Connor Brooke
February 1, 2013
Marketing

Three Reasons Marketing Is the First Budget Cut

Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies…

Jay Leonard
January 31, 2013
Marketing

24+ Ways to Promote Your Next Thought Leadership Speaking Engagement

For all the talk, strategizing, planning and daily execution on thought leadership that organizations and individual thought leaders around the…

Connor Brooke
January 31, 2013
Marketing

The Advantages of Outsourcing Market Research

Conducting a market research is one of the best ways in determining what people need, want or consider and how…

Jay Leonard
January 30, 2013
Marketing

Marketing 101: Where to Advertise Phone Numbers

We're a call tracking company. And one of the first questions people ask us is this: where should I put…

Jay Leonard
January 29, 2013
Marketing

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