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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Why Now is the Right Time to be Talking About Real-Time Marketing

There’s a problem right now in digital marketing, and it’s this: we can’t decide what real-time marketing means. Don’t believe…

Jay Leonard
March 10, 2014
Marketing

How to Develop Winning Business Strategies in the Collaborative Economy [Research]

As sharing spreads, it’s guaranteed to disrupt virtually every industry and every job function. Businesses today need to understand the…

Connor Brooke
March 10, 2014
Marketing

Marketing Strategies Lockheed Martin is Using to Succeed

On September 9, 2013, Lockheed Martin announced that has revamped its A21000 satellite platform with a number of significant enhancements to…

Connor Brooke
March 9, 2014
Marketing

Provocative vs. Inflammatory: Getting Attention for the Right Reasons

While it is hardly a new question which business has to seek to answer, how to capture attention only becomes…

Alan Draper
March 9, 2014
Marketing

What is Experiential Marketing?

To defined “what is experiential marketing” we go back to its roots. Experiential Marketing – Also known as ” Relationship…

James Spillane
March 8, 2014
Marketing

Make Your Marketing Mean Something

Time for another blog post. Let’s return to my project. I was asked to create straightforward, needs-focused messaging that aligns…

James Spillane
March 7, 2014
Marketing

Seven Strategies for Affinity Marketing Success

Banks and Insurance firms have long seen the power of marketing through affinity partners, but new entrants to this marketing…

Connor Brooke
March 6, 2014
Marketing

Competing in Translation: Olympic Snowboarding and the Nuances of Language

Sick. Stoked. Snowboarding. The three words tend to go together in some countries. The winter sport has a lot of…

Alan Draper
March 5, 2014
Marketing

10 Powerful Ecommerce Marketing Trends That Will Dominate 2014

Ecommerce has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce…

Jay Leonard
March 3, 2014
Marketing

Analyzing Consumer Response to Brand Marketing Strategy

Beats Lifestyle Approach VS Bose Product-Focused in Reaching Target Audiences Beats and Bose are two of the leading personal sound…

Connor Brooke
March 1, 2014
Marketing

Fanta Says Snack Time Is Fanta Time In New Ad

In India, snack times are never complete without the mandatory soft drink to wash it down with. And with summer…

Jay Leonard
February 27, 2014
Marketing

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