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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

7 Ways to Increase Postcard ROI Today

Direct-mail postcard marketing remains a powerful strategy in the digital age; in fact, postcard-to-website marketing is one of the most…

James Spillane
May 17, 2015
Marketing

Marketing And The Familiarity Principle

Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a…

Alan Draper
May 15, 2015
Marketing

How Many Buyer Personas Should You Have?

Inbound marketing is, by its very nature, customer-driven. To get a better understanding of your customer’s needs and interests and…

Connor Brooke
May 12, 2015
Marketing

Startups Bringing Sales, Marketing, Customer Experience Into Closer Alignment

Marketers take note: sometimes the solutions to your biggest challenges start with small but hungry innovators. Digital marketing remains one…

Connor Brooke
May 11, 2015
Marketing

7 Ways Ecommerce will Change Over the Next 12 Months

A week is a long time in politics and 12 months is a suitably long time in ecommerce. With the…

Connor Brooke
May 11, 2015
Marketing

The Hierarchy of Marketing Needs

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may…

James Spillane
May 11, 2015
Marketing

Mother’s Day Marketing: The Best Examples from Recent Years

As a marketer, it's important to stay updated on trends and events in the marketing landscape. This also means paying…

Connor Brooke
May 9, 2015
Marketing

Keeping Control of Your Marketing Budget

It sometimes seems as if creating high quality marketing that drives content and pushes thought leadership is going to cost…

Alan Draper
May 4, 2015
Marketing

5 HubSpot Flowcharts That Ask the Serious Marketing Questions

HubSpot has a wealth of inbound marketing knowledge that they share in their blogs, but some of my favorite blogs…

Jay Leonard
May 3, 2015
Marketing

Marketing Your Business: It Isn’t All About Facebook

Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in our online world. However, having…

Connor Brooke
May 2, 2015
Marketing

13 Key Strategies to Get Right in Your Marketing Plan

Whether your company has been in business for 2 months, 2 years, or 2 decades, developing the right marketing plan…

Connor Brooke
April 29, 2015
Marketing

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