Targeting decision makers and C-Level executives has been a primary strategy for many B2B marketers in the past.The belief being,…
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As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
If you’ve heard of human-to-human marketing in the last year, perhaps you instantly equated it to the standard forms of…
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It's tough being a marketer today. You're expected to be relevant, cool, and analytical to win over a global audience of…
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Now, stop whining, will you? I know you are on a tight marketing budget. So what? Why should I care?…
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When it comes to professional services marketing techniques, the referral is as tried and true as it gets. Decade after…
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Viral marketing is a type of advertising campaign that relies on individuals to pass on marketing messages to other individuals,…
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Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As…
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Is growth hacking inbound marketing in disguise, with an aggressive new name? Is it some unholy combination of marketing, finance,…
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Yes, there is a most important word in marketing. It’s not niche or product or even Facebook. But before I…
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Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo…
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