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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Four Crucial Marketing Lessons Businesses Could Learn From Pokémon

It’s amazing how many professionals write off the success of products aimed at children. Marketing aimed at kids is much…

James Spillane
August 28, 2015
Marketing

How to Distribute Your Marketing Content

  Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing content…

Jay Leonard
August 27, 2015
Marketing

Here Are 3 Ways to Convert Leads Into Customers

Most marketers and business owners already realize the necessity of lead generation for their company’s success. However, they should also…

Jay Leonard
August 27, 2015
Marketing

Mobile App Marketing: The Press Release Challenge

Should you write a press release for your mobile app? In the following cases, you should: You published a new…

Jay Leonard
August 26, 2015
Marketing

Getting the Most from Your Media Relationships

When I say I work in advertising, people always ask where they have seen my work and what products I…

James Spillane
August 26, 2015
Marketing

5 Best practices of trade show lead qualification

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification…

Connor Brooke
August 25, 2015
Marketing

Media Planning – Which Channels Make the Cut?

Marketers have a number of key decisions to make when outlining their strategies and upcoming campaigns. Who to target, how…

Connor Brooke
August 24, 2015
Marketing

Millennials Matter: How and Why You MUST Market to this Generation

It's time to add Millennial Marketing to the top of your to-do list. They’re well-educated, tech-savvy, information hungry and ambitious.…

Connor Brooke
August 24, 2015
Marketing

Why Closed Loop Marketing is Important for Your Sales & Marketing Teams

Before we get into the reasons why inbound marketing is important for your sales and marketing teams, we first need…

Connor Brooke
August 23, 2015
Marketing

Is Employee Engagement for Millennials Even Possible?

Couldn’t be happier right now. It turns out I had it all wrong. I am, officially, a Millennial – Gen…

Jay Leonard
August 22, 2015
Marketing

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content

Imagine you stumble upon a new vendor’s website with an extensive resource gallery. Impressed with what you see, you click…

Connor Brooke
August 21, 2015
Marketing

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