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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

The Top 5 Marketing Trends That Will Rule 2016

The Top 5 Marketing Trends That Will Rule 2016 Marketing is always changing and evolving. It's that time of year…

Connor Brooke
November 10, 2015
Marketing

Preparing Your Marketing Strategy for Black Friday 2015

It’s almost that time again – when shoppers will set their alarm clocks for ungodly hours or leave the Thanksgiving…

Jay Leonard
November 5, 2015
Marketing

Proving ROI Proves to be Marketers’ Biggest Challenge

Do you know how to measure the value of your marketing efforts? HubSpot’s State of Inbound 2015, the annual report…

Jay Leonard
November 2, 2015
Marketing

Questions to Ask Yourself When Developing a Marketing Strategy

If there’s one thing that we at The Brand Builders pride ourselves on it's transparency. Take a look at any…

Connor Brooke
October 30, 2015
Marketing

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?

Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some…

Jay Leonard
October 27, 2015
Marketing

4 Traits of the Modern Marketer

A talented marketer is not one but many things in the digital era. While team members with well developed, specific…

Alan Draper
October 26, 2015
Marketing

Outdoor Event Marketing Must-Haves

Whether you’re standing out in your thermals and snow boots or daisy dukes and a crop top, you can rock…

James Spillane
October 24, 2015
Marketing

‘Great Scott!’ Here’s the Best Marketing from ‘Back to the Future Day’

For some, today is just an ordinary Wednesday. For many others, it’s the day we’ve been waiting for since 1989.…

Alan Draper
October 21, 2015
Marketing

New Data Indicated Top Marketers Check Analytics 3+ Times a Week

We had the opportunity to read the latest "State of Inbound Marketing 2015" research report, and it reinforced many of…

Alan Draper
October 19, 2015
Marketing

Marketing: What’s the Difference Between Real-Time & Responsive Marketing?

Recent years have seen the growth of real-time and responsive marketing, as brands attempt to create shareable, up to the…

Connor Brooke
October 19, 2015
Marketing

The Do’s And Don’ts Of Marketing Interviewing

For the majority of companies, marketing recruiting is one the most difficult human resources activities. Subject complexity has made it…

Connor Brooke
October 18, 2015
Marketing

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