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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Numbers Don’t Lie: What a 2016 Nielsen Study Revealed About Referrals

Key Highlights: Referrals significantly influence buying decisions, with word-of-mouth playing a central role in discovering brands. Authenticity in referrals contrasts…

Jay Leonard
March 12, 2016
Marketing

Benefits of Promotional Products Advertising Campaigns

Have you used promotional products for advertising and branding for your company? If you have not run a campaign using…

Jay Leonard
March 10, 2016
Marketing

Analyze Paid Acquisition Marketing to Improve Demand Orchestration

Orchestrating the diverse platforms, engagement sources and data types that drive demand generation campaigns is one of the most important…

Jay Leonard
March 10, 2016
Marketing

5 Tips for Crafting a Marketing Strategy for the Internet of Things (IoT)

Any big technological change makes waves. As marketers, it’s important to be aware of these changes and incorporate them into…

Connor Brooke
March 9, 2016
Marketing

Target Market: Every Door is Not Your Target

In today's topic we're going to talk about target marketing -- really defining your market, and then going after them…

Alan Draper
March 8, 2016
Marketing

11 Creative Marketing Tips to Generate Digital Visibility

It’s easy to get into a marketing rut, and simply publish a post and walk away. Sometimes we need a…

James Spillane
March 8, 2016
Marketing

Marketing Strategy: What to Define Before Starting Your Work

The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign…

Jay Leonard
March 7, 2016
Marketing

How Real-Time Marketing Drives Really BIG ROI

How Real-Time Marketing Drives Really BIG ROI In today’s world of faster, bigger, and better, marketing is certainly no exception.…

Alan Draper
March 7, 2016
Marketing

What All Marketers Can Learn from Fashion Week

As Fashion Week moved from Milan to Paris this week, marketers watched for reactions to the experimental consumer-facing formats that…

Jay Leonard
March 6, 2016
Marketing

Functional Form: Why Good Design Still Matters

We know beauty when we see it. We can’t get enough of it. It’s easy on the eyes, enticing and…

James Spillane
March 4, 2016
Marketing

Move Over 4Ps – Revealing the Better Marketing Mix!

How long have we been using the 4Ps of marketing? Marketer E. Jerome McCarthy proposed a 4Ps classification in 1960…

Connor Brooke
March 1, 2016
Marketing

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