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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

McDonald’s and the Rise of Disruption in Social Media Marketing

It is a new thing still, but it’s growing in frequency and impact. Invading your personal space, or ‘interactive advertising’…

Jay Leonard
June 1, 2017
Marketing

Everything You Wanted to Know About Influencer Marketing (But Couldn’t Ask)

A new report from the influencer marketing firm, #Hashoff, details the 2017 State of Influencer Marketing. (Not sure what influencer…

Jay Leonard
June 1, 2017
Marketing

Should I Hire an Inbound Marketer or Partner with a Marketing Agency? Understanding the ROI of Each.

As the saying goes, “anything worth doing is worth doing right,” and inbound marketing is no different. Most marketers would…

James Spillane
May 31, 2017
Marketing

Influencer Lists: The Good, Bad and Ugly

I’ve compiled my share of influencer lists over the past few years. Yet when I read Ron Shevlin’s post, Fintech…

James Spillane
May 31, 2017
Marketing

Referrals: The Holy Grail of Marketing

People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy…

Jay Leonard
May 30, 2017
Marketing

No, You Shouldn’t Use Visual Editors of Testing Tools

“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!” A version of this is…

Connor Brooke
May 30, 2017
Marketing

Talk the Talk: Marketing Vocab 101

Introduction Whether you’re an entry level marketing coordinator or a CMO, marketing lingo can feel like it’s a sea of…

Alan Draper
May 29, 2017
Marketing

5 Reasons Why Your Mobile Marketing Strategy Stinks

You haven’t got one. That maybe blunt, but it could well be true. Amazingly there are still some businesses out…

Jay Leonard
May 26, 2017
Marketing

The Number One Place to Put Calls to Action

Do you include Calls to Action (CTAs) in all your marketing messages? If you’re not, this is a good time…

Connor Brooke
May 26, 2017
Marketing

A Template for Measuring Demand Marketing Orchestration

At what point in your demand generation process do you start with attribution reporting? Are you able to pinpoint marketing’s…

Jay Leonard
May 26, 2017
Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all,…

Alan Draper
May 26, 2017
Marketing

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