Marketing today is writing – whether you like it or not. Ten new ad headlines are due. 4,000 words on…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Stop the silos. Make the customer journey coherent. Decide who owns the marketing narrative. These are the common themes of…
Marketing
I was once asked what the very first thing I’d do if I were to launch a brand new, startup…
Marketing
According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by…
Marketing
A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized…
Marketing
In the past two weeks, two completely different digital marketing industry reports have been released that, while very different, reveal…
Marketing
Everyone wants to be the next Dollar Shave Club ad. Aside from being a fantastic and effective ad, it’s a…
Marketing
Perhaps no aspect of mobile marketing is more misunderstood, and more poorly executed, than location-based delivery of push notifications. Those…
Marketing
If you’re on the fence about influencer marketing, take a look at the numbers. Recent statistics prove that influencer marketing…
Marketing
Quick! Grab a magnifying glass and let’s dive into ChiefMartec’s 2017 Marketing Technology Supergraphic. Scott Brinker’s yearly martech landscape expanded…
Marketing