LinkedIn has officially announced it is rolling out its own Reaction Buttons, giving users more ways to express themselves.
“One thing we often hear from you is that you want better ways than just a ‘Like’ to react to the different posts in your feed. At the same time, you’ve mentioned that when you share something on LinkedIn, you want more options to feel acknowledged and to know why someone appreciated your post.”
That’s why today we’re starting to roll out a set of Reactions on LinkedIn, giving you more ways to quickly and constructively communicate with one another.” (LinkedIn)
LinkedIn Reaction Buttons include:
- Like
- Celebrate
- Love
- Insightful
- Curious
Besides liking a post in your feed, you can now “Celebrate” to acknowledge an achievement or milestone (like a new job or a work anniversary). You can use “Love” to show strong feelings or support for something. “Insightful” is for recognizing a good idea or useful information. “Curious” allows users to express interest in learning more about the topic shared.
“We took a thoughtful approach to designing these reactions, centered around understanding which ones would be most valuable to the types of conversations members have on LinkedIn.” (LinkedIn)
LinkedIn looked at what people were already talking about to better u understand the feedback they wanted to express. They analyzed the top 1 to 2-word comments people used on the site and the types of posts people were sharing most. This provided them with the information they needed to formulate the Reactions. (To learn more about their product principles, research and design of the new buttons see this LinkedIn article from their design team.)
As of April 11, 2019, the Reaction Buttons have started to roll out and will be available to all members in the next few months.
For more information on the new Reactions visit the LinkedIn Help Center.
“As with everything we build at LinkedIn, we will be listening closely to your feedback to understand how you’re using reactions. We hope these reactions help you better connect and talk with your community on LinkedIn!” (LinkedIn)