Social media is taking the world by force, which means that businesses are looking for more and more ways to incorporate it into their everyday processes in order to generate more leads and profit.
However, if you wish to generate these leads in the B2B market and would like to market to those other companies, then LinkedIn is by far the way to go.
LinkedIn is a social media site designed for professionals and could be crucial for generating successful leads in the B2B sector. In addition to being a reliable news source, LinkedIn allows business leaders to share valuable information with many other businesses, helping you discover and connect with potential leads.
Below is an infographic that explains the case for using LinkedIn for B2B marketing, backed up with very convincing statistics. Find out more below:
Source – LinkedIn Marketing Solutions