Social media is taking the world by force, which means that businesses are looking for more and more ways to incorporate it into their everyday processes in order to generate more leads and profit.
However, if you wish to generate these leads in the B2B market and would like to market to those other companies, then LinkedIn is by far the way to go.
LinkedIn is a social media platform which is specifically for professionals, and could well be the key to successful leads in the B2B market. Along with being a trusted source of news, LinkedIn enables business leaders to share important information to a wide range of other businesses, and you’ll be able to both find and connect with potential leads.
Below is an infographic that explains the case for using LinkedIn for B2B marketing, backed up with very convincing statistics. Find out more below:
Source – LinkedIn Marketing Solutions