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Marketing's next frontier. Mobile marketing (B2C marketing via smartphones) seems to be a topic of interest these days among our…

More and more organizations are integrating Social Media in their marketing strategy. But how do you determine the impact of…

Image provided by: openviewpartners.com Decision-making under uncertainty is difficult. No sincere leader or successful business person will tell you otherwise,…

Public Facebook Lists Let You Recommend Pages, Subscriptions & People! (Be Sure To Include Yourself!) Facebook now has two types…

This is my third post in our ‘how to measure your social media objectives’ series, the first two being: How…

In the last post 10 Tips to Increase Earned Media the first tip was to find and partner with brand…

Email marketing may be part art and part science, but that does not excuse the lack of adoption of some…

Every Internet startup goes through five distinct stages on the way to making money and succeeding. This article shows you…

This means the ancient Romans, who were as different from the image of today’s Italians as can be imagined.  When…

Cheap and cheerful?   Camper vans and motorhomes have typically attracted older people, but younger couples and families are also…